Pre-Listing Renovation + Design

I Don't Just
List Homes. I Help Transform Them.

A start-to-finish approach to preparing homes for market — from renovation planning and design decisions to contractor coordination, staging, professional photography and strategic marketing.

Professionally staged living and dining area after pre-listing renovation
The Finished Transformation
~$70K Renovation + Pre-Listing Investment
3 Month Renovation Timeline
31 Total Offers Across 3 Launches
$440,000 Final Closed Sale
The Starting Point

This wasn't a cosmetic refresh.

This Sacramento-area property required a comprehensive renovation before it was ready to compete on the market.

The home needed significant repairs and improvements, a carefully managed budget, contractor coordination, design and material selections, staging, professional photography and a complete marketing strategy.

Over approximately three months, I planned and coordinated the transformation from the initial renovation strategy through the final market launch and sale.

The goal wasn't to spend money everywhere. The goal was to spend money intentionally.
Before → During → After

The transformation was intentional.

The finished photographs tell only part of the story. Behind them were months of planning, construction, repair work and design decisions.

Interior before pre-listing renovation
Before
Interior during pre-listing renovation
During
Finished living area after pre-listing renovation
After
The Renovation

Comprehensive renovation. Not a surface-level makeover.

Property + Condition

  • New roof
  • All windows replaced
  • New sliding glass door
  • Dry-rot repairs
  • Section 1 + Section 2 items cleared
  • Drywall + insulation work

Interior + Design

  • Interior + exterior paint
  • New wall texture
  • New flooring throughout
  • New kitchen countertops
  • New hall-bath tile
  • Finish + material selections

Electrical + Fixtures

  • New electrical panel
  • New recessed lighting
  • New light fixtures
  • Ceiling fans throughout
  • New bathroom lighting
  • All new water fixtures
Behind The Finished Photos

The polished “after” starts with the work.

Renovation meant coordinating trades, sequencing repairs, selecting materials, solving problems and keeping the project moving — while never losing sight of how the finished home would ultimately be experienced by a buyer.

Home renovation work in progress Kitchen work during pre-listing renovation Insulation and renovation work in progress
My Role

I didn't step in after the renovation.
I orchestrated it.

I personally developed the renovation plan, established and managed the project budget, coordinated contractors, selected materials and finishes, and helped identify short-term project funding options to move the work forward.

As construction wrapped up, I coordinated professional staging, contracted the professional photography, prepared the property for market and developed the listing and marketing strategy — including YouTube and digital marketing.

Renovation Planning
Budget Strategy
Contractor Coordination
Material Selection
Design Direction
Staging Coordination
Professional Photography
YouTube + Digital Marketing
Listing Strategy
Sale + Closing
One Point Of Coordination From renovation plan through market launch and closing.
Professionally photographed finished kitchen and dining area after pre-listing renovation
The Result
Every decision was made with the finished market presentation in mind.
Design With A Purpose

Beautiful is not enough.

The design also has to make sense.

I look at renovation decisions through several lenses at once: visual cohesion, budget, durability, resale value and buyer appeal.

From flooring and countertops to lighting, fixtures, paint, bathroom details and staging direction, the objective is to create a finished home that feels intentional from room to room.

Good design isn't simply decoration. It's part of the positioning strategy.
Finished kitchen cabinetry countertops and appliances after pre-listing renovation
The Finished Home

Renovated. Staged. Photographed. Market-ready.

Once construction was complete, the next job was presentation — creating a finished product buyers could immediately connect with and then marketing that transformation intentionally.

Professionally photographed finished kitchen after renovation
Professionally staged finished bedroom Professionally staged finished secondary bedroom
When The Plan Hit A Roadblock

Renovating the home was only part of the story.

The renovation included a new electrical panel. Completing that portion of the project required coordination with SMUD for the power shutoff, restoration and the electrical-panel approval process.

SMUD-related delays disrupted the transaction twice, contributing to two separate escrow cancellations.

The first cancellation didn't end the strategy. Neither did the second.

We repositioned the property, brought it back to market and kept moving toward the closing table.

The Market Response

Buyer demand showed up three separate times.

Even after two disrupted transactions, the home continued to attract buyers each time it returned to the market.

13 Offers — First Launch
Strong buyer response immediately after launch.
SMUD Delay Escrow Cancelled
Utility-related delays disrupted the first transaction.
13 Offers — Second Launch
Buyer demand returned when the property was relaunched.
SMUD Delay Second Escrow Cancelled
Another utility-related issue affected the second transaction.
5 Offers — Third Launch
The property returned to market for a third time.
$440,000 SOLD
Third accepted transaction → closing table.
31 Total Offers 3 Market Launches   •   2 Setbacks   •   1 Successful Closing
Pre-Listing Renovation

It's not just choosing paint.

It starts with strategy.

What actually needs to be repaired?
What should be replaced?
Where should the seller invest?
Where shouldn't they?
Which improvements can make the greatest difference in how buyers perceive the property?
How do we create a cohesive design without losing control of the budget?
And once the work is complete, how do we present and market the transformation?

That's where renovation strategy, design and real estate come together.

Pre-Listing Renovation + Design Services

Some homes are ready to list tomorrow. Others need a plan.

Before you spend money preparing your home for sale, let's determine what is actually worth doing.

I help sellers create a strategic plan for the repairs, renovation, design and presentation that make sense for the property — and then carry that strategy through staging, marketing and the sale.

Repairs   •   Renovation   •   Design   •   Staging   •   Marketing
One strategy from beginning to SOLD.
Talk To Anne About Your Home
Anne Chan   |   REALTOR®   |   DRE #02066461

PREPARE INTENTIONALLY. DESIGN BEAUTIFULLY. MARKET STRATEGICALLY.

Anne Chan

Let's talk about your next move.

916-900-1050

anne@annelchan.com
Back to top

Keller Williams Roseville · DRE #02066461

Equal Housing Opportunity. Information is for general planning and is not legal, tax or financial advice. Verify property details and current availability independently.

External links open services operated by their respective providers. Contact Anne directly by phone or email; this page has no contact form or email signup.